What Is Marketing Strategy & Why Is It Important?
Explore the vibrant and ever-evolving world of contemporary marketing with our newest insights that offer great tips.
October 24, 2024
Our Prestige Portfolio
For Afcon 2019, Rexona partnered with Ghana's prominent football commentator, Michael Oti Adjei, to create the online video content '#rexonafreshtake'. This innovative association generated over 21 million organic impressions, representing four times the total social media users in Ghana
Unilever
Rexona (Afcon 2019)
Addressing the insight that Pepsodent consumers often brush only once daily, the agency executed a consumption-driving campaign on major networks (TV3, Adom TV, GH one TV). This involved TV presenter sign-off messages on evening news bulletins, reminding viewers to brush with Pepsodent before bed, effectively driving in-home consumption through behavior change
Pepsodent
TV Presenter Signoff
Recognizing Ghanaians' passion for movies, PHD Media Ghana facilitated a partnership between Unilever and Sparrow Productions for the 10-year anniversary movie 'The Perfect Picture'. Screened across Ghana and Nigeria, the movie is projected to reach over 3 million in-cinema viewers and millions more through in-home viewing post-screening, demonstrating an untapped area for brand advertising integration
Unilever
'The Perfect Picture' Movie Integration
The objective was to drive installations of the MTN Android app, with KPIs of over 80,000 monthly installs and a maximum Cost Per Install (CPI) of $1. The campaign delivered an outstanding 129,530 installs with an overall CPI of $0.06. Google was the primary driver, contributing 117,592 installs at a CPI of $0.02, while Meta added 13,423 installs at a CPI of $0.07
MTN
MyMTN App Install Campaign